Analytics
In order to judge the success of your SEO campaign, you need understandable, actionable information. Analytics gives that to you and goes hand in hand with the Key Performance Metrics (KPMs) developed during the SEO strategy phase. Analytics give us the data that drives the KPMs and the KPMs are what we use to judge the success of your SEO campaign. Combined, analytics and KPMs provide insight into areas of the SEO strategy that may need to be re-evaluated and improved.
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Analytics Setup
The team at Search Marketing, LLC requires all of our clients to have some form of website statistics software installed on their website. We typically recommend Google Analytics for clients who do not have any software and who have limited budgets. It is a free yet very powerful software that we can easily setup and install as part of your service. Google Analytics provides a tremendous amount of valuable information about your website’s performance and will help continue to improve your results every day.
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Setup Google Webmaster Tools
Another free service from Google is Google Webmaster Tools which give website owners, developers, and marketers better insight into how Google views their website. As the most popular search engine on the market today, this insight cannot be beat, especially for the price! We will setup your account as soon as your campaign begins and keep you updated of your improvements.
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Monthly KPM Reporting
At the end of each month, you will receive a KPM report detailing how well your website is performing based on the metrics developed during the SEO strategy phase of your project. These monthly reports will help you gauge the success of your SEO campaign and will help us determine areas that may be in need of improvement.
