Content Development
Content is still king and unless the search engines completely change their business model, it will continue to be for the foreseeable future. The reason is that the search engines primary function is to provide its users with the most relevant data, or content, for each search query. How do they know what is relevant and what’s not? Search engines analyze things like how many websites link to the page, how old the page is, how often new content is added, and how well the content matches the user’s query. This is why content development must be an integral part of any successful SEO campaign and it is also why we offer so many different content development options to our clients.
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Blog Creation & Posting
Of all the content development options at your disposal, blogging is one of the most powerful. A blog allows your users and/or customers to sign up to receive a notice anytime you add a new blog post. In addition, it allows users to comment on your posts and/or to respond to other’s comments. So not only are you adding new content to your website on a regular basis, your users are helping you add new content every time they comment on one of your posts. Blog commenting is like having a conversation with your users no matter what part of the world they are in. This type of communication will help you build stronger ties with them and create lasting relationships. Finally, if a blog post you create is engaging enough or contains very useful information, many other sites will link to the post, thus helping you to build additional quality inbound links to your website. And as with so many other services, Search Marketing, LLC can not only build your blog, but we can also incorporate it into your site, train you on how to use it, and even develop blog posts for you.
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Article Creation & Dissemination
Article creation is a lot like developing a new blog post—it needs to be engaging and contain useful information. However, instead of posting the content to your own website, you allow other websites to post the content on their site and then provide a link back to your site as the author or contributor. This content development strategy is very useful in gaining quality inbound links and can drive visitors reading the article to your website. As with blog posts, we can develop articles for you and help to disseminate them to the proper external sites.
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Online Press Releases
Do you have some exciting news about your company to announce? Did you participate in a recent charity event? Are you launching a new product? Each one of these events is a perfect opportunity to create a press release distributed across the various online press release sites. A well-crafted press release can create buzz about your website, initiate conversations, and spark new interest.
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Optimized Viral Video
Did you know that search engines have recently started including videos in their search results? For companies that understand the power or viral video marketing, they now have the chance to drive more visitors to their site faster than ever before. With the recent push for video results, videos are typically indexed in a matter of hours versus the weeks or months that other forms of online marketing can take. We understand the opportunities optimized videos present and we can help you to develop, tag, and propagate your video so that when a customer searches for your product or service, they will find your video in addition to blog posts, articles, and press releases!
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Social Media
Developing a social media presence is extremely important in today’s ever-changing marketing environment. Social media sites like Facebook and Twitter are giving companies a way to interact with their customers in ways they could have never imagined – on their mobile phones and in spaces that were once a part of the private sphere. Understanding how to use and leverage these outlets can make a big difference in the effectiveness of your marketing campaign. Let us put our experience to work for you and create a brand name for you site on the “social web.”
